An update to "The future is now…"
I’m very flatter that Scott Brinker replied to a post that I quoted him on last evening! First the original post for those of you who missed it, then his response, and finally a quote from another one of his blogs that makes perfect sense…..and in a very technical and intelligent way mirrors what I’ve been saying to all of you about your online marketing….
Original Post/Quote:
The future is now….
Scott Brinker ( http://www.chiefmartec.com/2009/02/5-new-skills-for-the-future-of-marketing.html) is brilliant and way over my head, but this quote below regarding the relevant marketing skills that each small business owner should have (MUST HAVE) is so perfect- I had to share!“The future is now
The original skills of marketing are still relevant, but now they must be augmented for a digital world that isn’t just a new medium. It’s a new marketing.
Are you and your team ready?”
Valerie adds- if your team isn’t ready, you might want to hire one that is….www.ltcsocialmark.com
Scott’s comments:
Hi, Valerie — thanks for the kind words (far too kind!) and the link to my article. It’s exciting to watch this evolution of marketing opportunities on fast forward.
Probably the one skill I forgot to mention was “the ability to react to — and be comfortable with — tremendous change”.
Scott, I totally agree, and here’s a quote from Scott’s other blog “Post Click Marketing”. Here’s the link to the original post- lesson: Get your website in order before you pay ANY amount of money for pay-per-click advertising, and make sure you understand how to calculate ROI.
