St. Louis Missouri (MO) Small Business Social Media Marketing

Great post on the use of social media to drive attendance to ANY event. So, if you are looking for a great turn out at your next appearance, senior fair, open house, job fair, caregiver workshop or elder care community education event, READ THIS!

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Last week, when a discussion on LinkedIn essentially posed this question — “Social Media: All Hat, No Cattle?” — Texas author and blogger Stephen Manning was poised with a fresh-off-the-presses example of social media’s effectiveness.

Manning’s case study? A just-completed conference for writers hosted by DFW Writers’ Workshop, a non-profit association in the Dallas-Ft. Worth area. 

A DFWWW board member and past president, Manning serves as the association’s volunteer webmaster and resident social media strategist. A history buff, Manning has authored two books on World War II-related topics. By day, he’s webmaster for Cook Children’s Health Care System.

Manning says social media were directly responsible for helping DFWWW significantly outperform attendance goals and achieve profitably in the second year of its conference.

Read the full article here:

http://touchpointcity.wordpress.com/2009/05/13/driving-event-attendance-with-social-media/