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Free Webinar: Are You #1 On Google Maps? Learn About the Changes for Google Places and What You Need to Know!

Posted 03 November 2010 | By Val | Categories: Uncategorized | No Comments
———- Forwarded message ———-
From: LTC Expert Publications LLC <vvanbooven@yahoo.com>
Date: Wed, Nov 3, 2010 at 1:48 PM
Subject: Valerie VanBooven, Free Webinar: Are You #1 On Google Maps? Learn About the Changes for Google Places and What You Need to Know!
To: Valerie VanBooven <vvanbooven@yahoo.com>

 Is Your Business #1 On Google Maps?
Learn About the Changes for Google Places and What You Need to Know!

Google has made some BIG changes (again).
Learn from the experts- all of the new techniques and information that will bring you to the first page of Google, or will KEEP you there!


 

Join us for a Webinar on November 10

3pm EASTERN, 2pm CENTRAL, 1pm MTN, 12pm PACIFIC
 

Regardless of your position on Google Maps (Google Places/Google Business Listings) for your local area, this is an important webinar that you won't want to miss. 

Reserve your Webinar seat now at:

 
Valerie VanBooven RN BSN Presenter**This is a FREE Webinar, all may attend** 
 
Google has once again changed the way people find local businesses….changes that you need to know about, or risk losing (or never having) a top 7 position on Google Places. 
 
Have you noticed that Google search has changed? 
 
Learn what this means for you and your business. 
 
This webinar is appropriate for any senior service provider, home care, elder care, assisted living, adult day service, care manager, elder law attorney, or any other brick and mortar business serving their local community. We specialize in the ELDER CARE market, we are not "generalists" in SEO. Beware of companies who don't understand the nuances of elder care and senior issues. Work with the experts.
 
DO NOT MISS this important information. 
 
Register now.
Title: Are You #1 On Google Maps? Learn About the Changes for Google Places and What You Need to Know!
Date: Wednesday, November 10, 2010
Time: 3pm EASTERN, 2pm CENTRAL, 1pm MTN, 12pm PACIFIC
 
After registering you will receive a confirmation email containing information about joining the Webinar.
 
System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer
Space is limited.
 
Reserve your Webinar seat now at:

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LTC Expert Publications LLC
3220 Domain Street

Saint Charles, MO 63301

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Copyright (C) 2010 LTC Expert Publications LLC All rights reserved.

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LTCEP Customer Service Newsletter

Posted 01 November 2010 | By Val | Categories: Uncategorized | No Comments

Email not displaying correctly? View it in your browser.

Alzheimer's Marketing LTCSocialMark2.0 Support

News You Can Use!

November 2010

Welcome to the LTC Expert Publications, LLC client only newsletter.

We want to make sure you have all of the latest news and information regarding the LTC Expert Network.

News, Programs, Upgrades, Tips, Videos, and Updates will be included in each monthly issue. Enjoy!

 

Greetings From the Support Desk For LTC Expert Publications!

This month is packed full of activity! We celebrate our Veterans on the 11th! It is American Diabetes Month, National Home Care and Hospice Month, National Family Caregivers Month, Long-term Care Awareness Month and National Alzheimer's Disease Month. We will also give thanks for our many blessings this Thanksgiving and begin to think about the close of another year!

We wish to thank you, our wonderful clients, for putting up with us while we created our 'Zendesk', our new comminucation support desk that allows us to take care of all of your requests in an efficient and timely manner!

If you haven't visited Zendesk yet, please pop in and check out all of the resources we have made available to you!

Website: http://ltcexpert.zendesk.com/

Email: support@ltcexpert.zendesk.com

If you ever have questions,  need more information, want to send us a new photo or wish us to post something special on your blog,  send it to us through Zendesk and we'll take care of it!

Thanks Again!

Jill Terbrock
Customer Service Support Desk

 

Help!

Support Desk is Open!

We've implemented the support desk.
Read more about what to submit and how to submit it by reading more HERE.

View email in browser | Unsubscribe | Update your profile | Forward to a friend

Copyright (C) *|2010|* *|LTC Expert Publications|* All rights reserved.

*|You are receiving this email because you opted-in from one of our websites. Thank you! |*

*|LTC Expert Publications LLC, 3220 Domain St, Saint Charles, MO 63301  |*

Tips From Valerie
Coupons for Merchant Circle, Google Places and more!
 
Send us your coupon text to include on your Google Places account and MerchantCircle for added visibility and outstanding SEO.
We have included some examples below.
 
Send us your text through SUPPORT and we will add it to your websites, and to your business listings.
 
LTC Expert Publications Customer Support:
(Includes all of our programs and services)

Website: http://ltcexpert.zendesk.com/
Email: support@ltcexpert.zendesk.com

 
Example 1:
123 Home Care Offers 4 hours free when you sign up for 4 hours of care.
Limited availability. Call today to talk to a Care Advisor in our office.
1-888-888-8888
 
Example 2:
123Home Care Offers a Free Alzheimer's Caregiving Guide.
Delivered to your Email Box Instantly!
Get yours while supplies last. Call 1-888-888-8888
 
Example 3:
123 Home Care Offers Life Line Services.
Call today for one free month of service.
1-888-888-8888
 

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Get Your Google Places Listing Up to Snuff or Lose Out on Business: Important for Home Care and Assisted Living Marketing

Posted 31 October 2010 | By Val | Categories: Uncategorized | No Comments

CNN recently ran this article for good reason- things have changed AGAIN with Google Search. Have you noticed?
For most of us the map is now on the right hand side of the screen and Google Business Listings (now Google Places) takes up a majority of the 1st page of Google.

YOU NEED THAT REAL ESTATE. And, if you don't have it, chances are you need to talk to professionals who know how to get you where you need to be….it's not just about the content on your Google Places page anymore, it's about what your Google Places listing links to and so much more.

I know you need help with your Google Business Listing (Google Places) account. Call us to find out more 888-404-1513 (valerie@ltcep.com). Oh, and read the great article below.

http://edition.cnn.com/2010/TECH/web/10/28/google.place.search.wired/

(WIRED) — Google now knows things.

Specifically, Google knows 50 million places, and when you search for say "museums new york," it now shows you a new kind of search result that replaces a list of links with a list of mini-pages for museums in the Big Apple with a map on the right. Each mini-page has links to reviews around the Web on sites like Citisearch and Yelp, as well as the address and phone number. The mini-profile also has a photo and a algorithmically chosen snippet from a typical review.

Google will automatically choose the so-called Place search, rather than a general web search, if it thinks your query is about a place — something Place Search product manager Jackie Bavaro says accounts for about 20 percent of Google searches.

More ambiguous queries such as "soccer field" will use the main search, since the user could be trying to learn the official FIFA regulations for a soccer field, not find one to scrimmage on. But Place Search remains an option for all searches, joining the left navigation on Google's search results, alongside Images, Shopping, News and Video.

"We are now organizing the world's information around places," Bavaro said. "Each place is really its own results page, dynamically connecting Web pages."

The feature will be slowly rolled out to users around the world starting Wednesday. For now, Place Search is for the desktop only, but a mobile version is in development and should be available soon — a no-brainer, since searching to learn about or find a place is one of the most common searches on mobile devices.

The feature is yet another step by the net's major search engines to use the interface to improve search, rather than tweaking the ranking algorithms or building a bigger index. Bing and Yahoo are already making moves to build pages for "entities." See, for instance, what Yahoo does for musical artists and Bing creates for entities such as colleges.

Google Place Search does not rely on human editors to curate pages (neither do Yahoo and Bing's), and instead relies on algorithms to determine what pages on the net are about a given place. One can expect that Google and others will keep building on this idea, so more and more of your searches about things — whether that be the San Francisco Giants pitcher Tim Lincecum or the Samsung Galaxy S or Osgood-Schlatters disease — will be mini-pages curated by an algorithm of information from the Web.

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Phyllis Shelton Challenges ABC Special on Alzheimer’s

Posted 21 October 2010 | By Val | Categories: Uncategorized | No Comments
We love Phyllis Shelton. She is hands down the best authority on long-term care insurance PERIOD. Don't miss this press release.

October 17, 2010 episode of This Week with Christiane Amanpour erroneously states there is no insurance or national strategy for funding the care of Alzheimer’s patients. 

NASHVILLE – Guests Maria Shriver (First Lady-California) and Ann O’Leary (Berkeley Center for Health, Economic and Family Security) appeared yesterday to introduce The Shriver Report™: A Woman’s Nation takes on Alzheimer’s on the ABC Sunday morning show This Week with Christiane Amanpour. In highlighting the immense problem with funding caregivers for Alzheimer’s patients, Ann O’Leary states “we estimate families are spending $56,000 a year paying out-of-pocket and we don’t have any insurance for this”. Christiane Amanpour voiced the opinion that the United States is the only developed country without a national strategy.

Phyllis Shelton, President of LTC Consultants, a 19 year old company specializing in educating Americans to plan for long-term care, disagrees.  “While I commend Maria Shriver and Ann O’Leary for focusing a national spotlight on this critical issue, it is incorrect to say there is no insurance to fund caregiving for Alzheimer’s or that the U.S. has no national strategy.” she says. “We have wonderful insurance for Alzheimer's and we do have a national strategy to pay for Alzheimer’s related expenses and other conditions that require long-term care. Almost all states have implemented public-private Partnership plans that ensure that the private sector pays first and Medicaid pays last for extended caregiving. Some benefits are cash so families can spend it however it is needed. If insurance isn't enough, the insured can turn to Medicaid for unlimited benefits without spending down most assets. Further, the Partnership for Long-Term Care is a proven strategy. In the four states that have piloted this concept since the early 1990’s, the Partnership directors will tell you that fewer than 500 policyholders out of over 325,000 have had to access Medicaid after using their Partnership insurance plan first. We need this Partnership because there’s no way that public dollars alone can pay the $20 trillion over the next 40 years for Alzheimer’s treatment as this program suggests, in addition to the 16 million younger adults being added to the Medicaid rolls by health care reform, beginning 1/1/14.” 

Shelton says the reason most Americans do not know about this solution is because 2006 legislation made it possible for the majority of states to implement it in the last three years, and states do not have the money to educate the public about it. “However, we do have to do something very different than we have been doing.” she said. “The time for selling this insurance just one person at a time is over. The only way this will work as fast as necessary to take the burden off state budgets by 2050 is for employers to offer voluntary public-private Partnership plans NOW to employees 18 and up with limited underwriting. That way, most employees and their spouses can qualify. A 25 year old can get a good plan with inflation coverage for less than a latte a day.”

With the help of four insurance companies (MedAmerica, OneAmerica, Prudential and United of Omaha), Shelton is conducting a seven-city tour to teach financial professionals how to help employers easily offer the public-private Partnership plans. “The CLASS Act in the health care reform legislation is trying to do this but the benefits are structured wrong. It has a low daily benefit with inadequate growth for inflation and an unlimited benefit payout. Those who understand Medicaid know that if the person can’t make up the difference between the benefit and the charge at claim time, he or she spends personal resources quickly and goes on Medicaid right away. The better path is to have a higher daily or monthly benefit with 5% compound inflation and a shorter benefit period so that insurance has a chance to pay at least the first two or three years of care. That would be enough to keep most of the 80 million baby boomers off Medicaid for long-term care and free up public dollars to pay for Alzheimer’s research.”

The training also covers how to help older Americans enjoy a new tax incentive that allows gain from annuities to be distributed tax-free for qualified long-term care.

Shelton further explained she has a family member with Alzheimer’s whose cash long-term care insurance benefit of $5,100 started last month for the rest of his life.  “He has paid $18,090 in premium since 1993 which he will get back in 3.5 months. His premium is waived and his benefit is guaranteed to increase at 5% compound each year. Words can’t express the relief his wife is experiencing right now when those checks come in.”

She agrees with Ms. Shriver and Ms. O’Leary that national productivity is headed for a steep decline since women make up half of the U.S. workforce and are at great risk of losing careers and personal lifestyle choices when faced with the caregiving tsunami that will be brought by the baby boomers over the next forty years.

 
About Phyllis Shelton:
Shelton is the author of three books and has been featured in a full-page story in the Wall St. Journal and Newsweek in addition to a PBS documentary on caregiving, CNNfn and National Public Radio. Her 2010 interviews include “The Balancing Act” on the Lifetime Television Network to address the impact of long-term care on women. Over 65,000 financial professionals have experienced her firm’s live or web-based training and she has had training contracts with half of the top 15 insurance companies that sell long-term care insurance. Her firm delivered the 2,020 employee education meetings that launched the Federal LTC Insurance Program. Her consulting business model includes assisting states with an educational outreach about the Long-Term Care Partnership, a program that shelters assets from Medicaid means-testing equal to the benefits paid by Partnership long-term care insurance plans. She has helped Blue Cross Blue Shield of Tennessee’s health insurance brokers offer long-term care insurance through employer-sponsored plans since 2005 to achieve extraordinary participation from employees of all ages in order to train financial professionals nationwide how to achieve the same results.  

To schedule interviews during her tour, contact:

Clay Edwards Director of Public Relations
LTC Consultants
270-519-5185
clay@ltcconsultants.com

alternate: Bill Pomakoy, 615-590-0300, X112, bill@ltcconsultants.com

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6 Rules of Great Content

Posted 16 October 2010 | By Val | Categories: Uncategorized | No Comments


  1. Non-promotional
  2. Relevant to reader
  3. Closes a gap
  4. Well-written
  5. Relevant to your company
  6. Gives proof

Posted via email from Marketing Elder Care and Marketing Senior Services

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