Archive for 'home care sales'

Elder care needs fixing- your opinion?

Posted 01 January 2009 | By Val | Categories: Marketing Elder Care, home care sales, marketing home care | No Comments

This editorial was posted in the St. Petersburg Florida Times on Dev 23, what do you think?

Elder care needs fixing
Published Tuesday, December 23, 2008 7:03 PM

Nursing homes are expensive. So Florida’s Medicaid programs try to give frail, elderly people other options — bringing in meals or home nursing, for example — that help them stay at home or in less expensive settings as long as possible. That’s good for the elderly as well as the taxpayer, but the state’s approach needs an overhaul.

The Legislature has single-mindedly focused on privatized home care — giving primarily for-profit companies hundreds of millions of Medicaid dollars over the past five years — while keeping the budgets flat for two similar public programs. The result is that taxpayers are spending more and getting less. And some of Florida’s frail elderly languish and die on waiting lists for public programs that don’t get enough money.

As Times staff writer Stephen Nohlgren reported Sunday, the privatized Nursing Home Diversion (NHD) program costs more than two publicly administered programs at the start — when a client enters the program and can still live at home. But NHD hasn’t delivered the expected cost savings at the back end — when that client finally needs a nursing home. In fact, some clients quit the program exactly when they are poised to enter a nursing home. That means Medicaid — thus, the taxpayer — ends up paying the full cost anyway.

An actuary hired by the state estimated that managed care companies were spending only 70 cents on the dollar on client care the first quarter of this year. Privatization can be a good option for government when private industry can provide the same service at less cost. So far, that hasn’t been happening in this case.

There are some easy fixes for the Medicaid problem. For example, let one agency manage home-based and assisted living programs. That way, one agency assesses which program best suits a frail elderly person and points that person to enroll there. Focus on people, not programs.

The Legislature also should not fund these three programs separately. That creates unfair imbalances in which needy people in one program get no service because the program is out of money, while a parallel program is serving all of its clients, no matter their need level, simply because the Legislature gave it money. Make it one pot of money for the Department of Elder Affairs to manage. Let the department match the money with the need.

Finally, if private enterprise wants to play, make it prove it can do the job cheaper. Establish the cost of care. Factor in any differences in a client’s frailty. Figure out what the state would pay for that patient’s care. If private industry can do the job for less, let it pocket the difference. If it can’t, then privatization makes no fiscal sense.

  • Share/Bookmark

Home Health Aides: What They Make, What They Cost

Posted 31 December 2008 | By Val | Categories: Marketing Elder Care, home care sales, marketing home care | No Comments

Home Health Aides: What They Make, What They Cost
By Jane

Part two of a three-part series on home health aides, to be published on Tuesdays in The New Old Age.

Last week Marki Flannery, the president of Partners in Care, an affiliate of the Visiting Nurse Service of New York, discussed the advantages of hiring a home health aide from an agency. This week she picks up where she left off, answering questions about the costs of home health aides, the intimate strangers who often make it possible for our parents to remain in their homes, even when they need help or supervision day and night.

[...]

  • Share/Bookmark

Elders' self-care puts family in tricky spot, experts say- (but I bet your service can help!)

Posted 31 December 2008 | By Val | Categories: Marketing Elder Care, home care sales, marketing home care | No Comments

Elders’ self-care puts family in tricky spot, experts say
By Matthew Santoni
Pittsburgh Tribune Review
Wednesday, December 31, 2008 

Laura Stewart’s heart was in the right place when she and her boyfriend attempted to move her 86-year-old sister from a trash-filled apartment in the Hill District to Stewart’s duplex in a Cleveland suburb, her family said.

But police and legal experts said Stewart had plenty of law-abiding alternatives to binding Evelyn Poynter’s wrists in duct tape, forcing her into a car wearing only her nightgown and a blanket, and driving her around for eight hours Sunday.

[...]

  • Share/Bookmark

Articles like these are great opportunities to market your elder care services….

Posted 31 December 2008 | By Val | Categories: KeyWords, Marketing Elder Care, home care sales, marketing home care | No Comments

Cookbook Medicine Won’t Do For Elderly

Personal Health

By Jane Brody 
The Martha Stewart Center for Living at Mount Sinai Medical Center in New York is like no medical clinic I’ve ever seen. It is brightly lighted and quiet — there is no television blasting. It has wide corridors and plenty of comfortable chairs with sturdy arms, and yet few people wait more than 10 minutes to see a doctor or nurse practitioner.

The center, which opened in 2007, was designed especially for primary care of older adults, many of whom have complex chronic medical problems like diabetes, heart disease and hypertension as well as debilitating conditions like arthritis and osteoporosis.

  [...]

  • Share/Bookmark
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