Archive for 'marketing adult day care'

Ready for the silver tsunami? The U.S. Census Bureau just released this data:

Posted 25 June 2009 | By Val | Categories: Aging in Place, FACEBOOK, KeyWords, Post-Click Marketing, Twitter, home care sales, marketing adult day care | No Comments

Ready for the silver tsunami? The U.S. Census Bureau just released these facts:

By 2050 …

  • the world’s 65+ population will triple (one in six will be 65 or older)
  • the world’s 85+ population will grow fivefold (from 40 million to 219 million)
  • the U.S.’s 65+ population will double (growing from 39 million today to 89 million)
  • seniors will outnumber children in the U.S.
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From Our Friend Stephen Moses: LTC E-Alert #9-072: MetLife and NCOA on HEC

Posted 23 June 2009 | By Val | Categories: Marketing Elder Care, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers | No Comments

LTC E-Alert #9-072: MetLife and NCOA on HEC
Tuesday, June 23, 2009
Seattle–
LTC Comment: Kudos to the MetLife Mature Market Institute (www.maturemarketinstitute.com) and the National Council on Aging (www.ncoa.org) for their new, jointly published report on reverse mortgages.
Read a summary below. See the full report here.
Reverse mortgages are rarely used to fund long-term care. We’ve established that fact repeatedly by interviewing lenders in our state-level studies of long-term care over the years. Examples here.
There is a simple reason why reverse mortgages don’t help many aging homeowners obtain quality long-term care. Until the Deficit Reduction Act of 2005 capped Medicaid’s home equity exemption at $500,000 to $750,000, Medicaid LTC recipients could retain one home and all contiguous property with no limit on the value. Even now the most common $500,000 limit is roughly four times the median value of the average elderly family’s home. But get this: our half a million dollar limit is nearly 15 times the size of the home equity exemption in the United Kingdom’s long-term care system ($35,000). We’re more generous with our welfare-financed long-term care than a socialized health care system in Europe.

[...]

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Webinar (FREE): Referral Sources: Reaching out to professionals outside of the healthcare system for referrals!

Posted 23 June 2009 | By Val | Categories: Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers | No Comments

Join us for a Webinar on June 25
Referral Sources: Reaching out to professionals outside of the healthcare system for referrals

Thursday June 25, 2009 at 4pm EDT, 3pm CDT, 2pm MTN, 1pm PAC.

Get acquainted with the OTHER people in your local area who will gladly send referrals your way!

Learn how to get other busy professionals interested in what you have to say.

Door openers and options that work to build your referral list.

Learn what to give your new referral source so that they WILL remember you!

Learn how to enter into some joint marketing that lends credibility to every ad you place in print.

System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista

Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/854161787

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LTCSocialMark2.0 Program Updates and Information for our Private Clients

Posted 21 June 2009 | By Val | Categories: Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media | No Comments

Hi all,
Hope everyone is having a great summer! We are continuing to add new accounts and enhancements to our program.
Some of you who are new to the program will note that your blogs are set up on our own servers now.
That gives us more control over content, rights, and information, and SEO options.
We will be sending out new URLs and usernames and passwords to those of you who were moved over.

A few reminders:
1. If you haven’t downloaded the community presentations, please do so at any time!

2. If you would like to watch the Do-It-Yourself Video Course, you are welcome to do that.
There are 15 short videos that walk you through a lot of what we do. Some of the info has changed over time,
but you will get the drift.

We will be having our usual private monthly webinar soon. Watch your email for instructions.
Also, be sure to register for our conference this fall- we will absolutely sell out before August 1.
Very few seats left! Register ASAP!!!

www.PowerMarketingConference.com

Thank you from all of us!
Valerie and Staff

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If You Own a Senior Service Business- Pay Close Attention.

Posted 20 June 2009 | By Val | Categories: Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, marketing adult day care, marketing assisted living, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media | No Comments

Interesting Facts:

70% to 80% of consumers’ clicks still happen within natural search results. (iCrossing). Search spending totaled more than $13.5-billion in 08, 88% of that spent on paid search/pay per click advertising. (SEMPO, Search Engine Marketing Professional Organization).

So, even though, 70%+ of traffic comes from organic search, business is only devoting 12% of its resources to that, 88% to pay-per-click. YOU can be smarter!

Knowing how to attract your ideal customers from their own active search activity gives you enormous advantage!

If you want all of your social media marketing and natural search engine results Done-For-You, be sure to contact us to set up a time for conference call and by all means visit http://www.LTCSocialMark.com  right now!

The site does say that we are sold out- but we will take new clients by private referral or interview on a case by case basis. We’re ready to get started, are you next?

Senior services and the elder care market are our specialty, our niche, and our expertise!

http://www.LTCSocialMark.com

Valerie

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