St. Louis Missouri (MO) Small Business Social Media Marketing

Here is an interesting article from the New York Times. What’s even more interesting is reading it from the actual site itself and looking at the posts that people wrote after the article went live. I would encourage all senior service providers to read those posts, and get to know your target market.  Understand what they are saying about home care services, understand their fear, and then craft a marketing message that eliminates that fear. Don’t contribute to some of the problems and perceptions that people have about elder care services. Valerie

Here’s the actual link:

http://newoldage.blogs.nytimes.com/2008/12/23/home-health-aides-why-hire-from-an-agency/?hp

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