Marketing Long-term Care Insurance | St. Louis Missouri (MO) Small Business Social Media Marketing

Marketing Elder Care and Senior Services: Lesson from Denny's? The Long-Term Effect of the FREE OFFER.

Posted 03 February 2009 | By Val | Categories: KeyWords, Marketing Elder Care, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, social media | No Comments

Think about the long-term impact (done correctly) that this will have for Denny’s. People who haven’t eaten there in YEARS or possibly EVER will go to Denny’s today.

What’s your irresistable FREE OFFER???? Give it some thought.

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If you haven’t had your breakfast yet today, Denny’s Restaurant is offering a free Grand Slam breakfast to everyone between 6am and 2pm today only.

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Senior Service Marketing Take Note: OMG! Mom's on Facebook! And so are a lot of boomers

Posted 03 February 2009 | By Val | Categories: Marketing Elder Care, SEO, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media | No Comments

OMG! Mom’s on Facebook! And so are a lot of boomers

Original Post: http://www.post-gazette.com/pg/09032/946191-85.stm

Sunday, February 01, 2009

By Mackenzie Carpenter, Pittsburgh Post-Gazette

These days, everyone wants to be Linda Cordes’ friend — and she’s not sure how she feels about that.

The 55-year old Cincinnati schoolteacher has been flooded with requests from people who want to be included on her list of Facebook “friends,” which has left her feeling decidedly conflicted.

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Home Care and Elder Care Marketers Take Note: Costs of elderly care in Hawaii put strain on Isles' middle class

Posted 29 January 2009 | By Val | Categories: Marketing Elder Care, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers | No Comments

Originally posted at:http://www.honoluluadvertiser.com/article/20090125/NEWS15/901250391/1001/localnewsfront

January 25, 2009

Costs of elderly care in Hawaii put strain on Isles’ middle class

Growth of senior population, parents with little or no assets among factors causing crisis

By ROB PEREZ
Advertiser Staff Writer

Eight years ago, Gloria Zane faced the same challenge thousands of Hawai’i residents confront on a regular basis today.

She wasn’t sure how her family would manage to cover the high cost of long-term care for their aging parents.

Zane, then 53, decided to retire early from her government management job and become a caregiver for her folks. Some of her siblings helped pay the bills. But it was still a financial strain, one that in the ensuing years virtually depleted her parents’ assets.

“It was tough,” she said.

Zane’s experience reflects what has become a crisis in Hawai’i: middle-class families are struggling to cope with long-term-care bills, and some elders are going without needed services because of the high costs.

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Elder Care Marketing- A-Z Follow Up Blueprint Webinar Replay

Posted 29 January 2009 | By Val | Categories: Marketing Elder Care, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers | No Comments

To watch the replay from today’s webinar event visit:

http://www.screencast.com/t/MdAcduDdA

Valerie VanBooven RN BSN
LTC Expert Publications LLC
valerie@theltcexpert.com
http://www.MySeniorService.com
877-529-0550 office
800-661-0675 fax

Follow me on Twitter: http://twitter.com/vvanbooven

Follow me on Facebook:
http://profile.to/valerievanbooven

Join our Facebook Group:
http://groups.to/eldercarebusiness/

LinkedIn: http://www.linkedin.com/in/vvanbooven

LTC Insurance Tax Deductibility- Pass It On!

Posted 29 January 2009 | By Val | Categories: Marketing Elder Care, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers | No Comments

This information comes directly from our friends at the American Association of Long-Term Care Insurance (www.aaltci.org) Visit their site for more information!

Recognizing that government can’t pay the bill for long-term care, federal and a growing number of state tax codes now offer tax incentives to encourage Americans to take personal responsibility for their future long-term care needs.

The Health Insurance Portability and Accountability Act of 1996 (HIPAA) included provisions for favorable tax treatment of qualified Long-Term Care insurance (LTCi) contracts.

The American Association for Long-Term Care Insurance offers this information to help you better understand the various tax implications relating to LTCi policies. This information is provided for informational purposes only and should not be construed as tax advice. Please consult a tax advisor regarding your particular circumstances.

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