Archive for 'marketing reverse mortgages'

Older folks like Wii, PCs and cellphones, too

Posted 11 January 2009 | By Val | Categories: Marketing Elder Care, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers | No Comments

Edward C Baig

USA Today

Original Article:

http://www.usatoday.com/tech/columnist/edwardbaig/2009-01-07-seniors-tech-products_N.htm

Health issues forced Ted Campbell, 79, to give up real bowling in 1965. But Campbell, a resident of the Greenspring retirement community in Springfield, Va., bowls all the time now — on a Nintendo Wii video game system in a bowling league he organized at Greenspring.
Seniors like Campbell are helping dispel an age-old stereotype: that folks getting up in years have little or no interest in the latest technology. Video games, PCs, cellphones and such can help keep minds and bodies sharp. Tech companies are starting to pay closer attention to the mature market, and to folks with physical disabilities.

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Praise Bacon!

Posted 08 January 2009 | By Val | Categories: Marketing Elder Care, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers | No Comments

[youtube=http://www.youtube.com/watch?v=eAIghV_G6ZY]

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I couldn't possibly say it better myself….

Posted 08 January 2009 | By Val | Categories: Marketing Elder Care, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers | No Comments

I found Drew McLellan this morning as I was browsing blog topics….my hope is that you might subscribe to his wisdom too.

Below is a snipit from one of his posts in the last day or so…. and nothing could be truer…and this is why you need to be on our webinar January 15th.

Here’s the registration link for the webinar (but please read on):

https://www2.gotomeeting.com/register/866197900

“Here’s a startling statistic. Nearly 70% of business lost in America is lost due to post-sales apathy.

Amazing isn’t it? We spend all this time and effort luring them to our business. We seduce them on the sales floor. We listen attentively to their problem and help them find a solution. We gave them a fair price. We smile and wave as they leave.

And then, we ignore them.

There is no hotter prospect than your current client. They know you. They liked you enough to try you once. Hopefully, they had a reasonable or even good experience the first go around. So why aren’t you talking to them? Why aren’t you telling them more about you? Why aren’t you trying to learn more about them?

The answer — the hunt is more fun than the maintenance. Most salespeople and entrepreneurs love the thrill of the chase. The win is sweeter. But, let’s be practical. The win is also more expensive and longer in coming.

If you don’t have a customer retention program – one that turns your clients into raving fans…you need one. Make it simple, easy to implement and something you will actually do. Consistently. Start on it today. It’s that important.”

Here’s the link to Drew’s Blogand this post in particular:

http://www.mpdailyfix.com/2009/01/dance_with_the_one_that_brough.html

Thanks for reading- this is important stuff!

Valerie

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Reverse-Mortgage Fees Drop, Loan Limit Rises

Posted 07 January 2009 | By Val | Categories: marketing reverse mortgages | No Comments

Great Video on Reverse Mortgages from 01/06/09
Watch the video:  http://www.pbs.org/nbr/info/video-share.html?s=nbre07n1bb7q4c4

 

From The Wall Street Journal Encore- Originally published Oct 26, 2008

By Anne Tergesen

Reverse-Mortgage Fees Drop, Loan Limit Rises

Recent housing legislation is likely to make reverse mortgages more popular among homeowners in need of cash. But the risks of such loans remain substantial.

The new law, enacted last summer, cuts the fees on reverse mortgages while raising the amount that homeowners can borrow against. “We’ll see a surge of applications,” says Peter Bell, president of the National Reverse Mortgage Lenders Association. These provisions will take effect Nov. 1.

Generally available to those age 62 and older, reverse mortgages let homeowners convert home equity into cash. Rather than having the homeowner write a check to the bank each month, the process works in reverse: The bank pays the homeowner, who can elect to receive a lump sum, a line of credit or monthly payments.

When the homeowner dies, moves or sells the home, the loan must be repaid. If the sale price doesn’t cover the balance, the homeowner doesn’t have to make up the difference.

Up to now, those applying for the federally insured loans that make up about 90% of this market could borrow against the lesser of either their home’s value or a limit that ranges from $200,000 to $362,790, depending on location. But the limit is slated to rise to $417,000 nationwide under the new rules. The older the homeowner, the more he or she can generally borrow.

Those borrowing more than $200,000 also will see their fees decline. While homeowners currently pay a 2% origination fee on these loans, under the new law they will pay 2% on the first $200,000 and 1% on the rest, with the total origination fee capped at $6,000.

That said, origination fees are only one part of the total cost, which can total as much as 10% of a home’s value, says David Certner of AARP, the advocacy group for older people. Of course, it makes little sense to pay such a high fee if you expect to move soon.

Moreover, the arrangements can be risky for those who may need home equity to pay for long-term care. If your home falls in value after you spend the money from a reverse mortgage, you may have little left over once you pay off the loan.

“There is a niche household a reverse mortgage is exactly right for,” says Susan Wachter, a professor of real estate at the University of Pennsylvania’s Wharton School of Business. “That person knows they want to stay in their home until death, and they really need the cash to allow them to do so.”

Write to Anne Tergesen at anne.tergesen@wsj.com

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Elder Care Marketers and Senior Service Marketers- The countdown has begun!

Posted 06 January 2009 | By Val | Categories: KeyWords, Marketing Elder Care, SEO, Web 2.0, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media | No Comments

From Valerie-

For all serious elder care marketers, home care marketers, assisted living marketers, adult day care marketers, elder law attorneys, reverse mortgage specialists, financial advisors serving seniors, durable medical equipment providers, and anyone else who seriously serves the senior market!!!……

SERIOUSLY:
 
Is this going to be THE year that you
finally get it all together… and “tune up” your
marketing program so that your business achieves it’s full potential?
 
Or is this going to be ANOTHER year of accepting
the same old mediocre results that you
get from your current marketing efforts…..

If you’re starting to realize that the economy isn’t
going to be getting better tomorrow… that you’re
going to have to hustle over the next year… and
that it’s time to employ the best marketing plan that you
can, then I want you to seriously consider
joining this LTCSocialMedia2.0 webinar that’s open for registration now.
 
Beginners and web savvy marketers of elder care and senior services should be on this webinar.
 
Honestly, this is the most powerful program of its
type available for elder care and senior service providers.
It will help you at least DOUBLE you’re your leads
over the next 90 days.
 
It’s priced so low that anyone can afford to take
advantage of it. In fact, you can do it all yourself…..
 
So is this going to be the year that you step up,
learn new skills for online success, reach your potential, 
and achieve the results you want?
 
Or is it going to be another in a string of years
that result in average results?
 
I’m serious.
 
Join me in this program.
 
It will change your business the way you want to
change… for the long-term.
 
Here’s the link.
Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/866197900
LTCSocialMark2.0 (TM)
Social Internet Marketing for Elder Care and Senior Service Providers
The Ultimate Social Web Marketing Program Designed Specifically for Elder Care and Senior Service Providers
On this webinar you will learn all of the websites, blogs, bookmarking sites, article sites and more that are a MUST have for 2009 and beyond.  (And how it all works together!)
This webinar applies to the beginner and the experienced web- savvy marketer
Over 100 people signed up for this webinar on the 1st DAY we announced it.

Seating is limited. Get your spot reserved now.
It costs you nothing but your time.

See you inside…
Valerie
 
Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/866197900
SocialMark2.0- Social Media Guide for Elder Care and Senior Service Providers
Date: Thursday, January 15, 2009
 
Time:
12:30 PM – 1:30 PM CST
(ADJUST FOR YOUR TIME ZONE)

After registering you will receive a confirmation email containing information about joining the Webinar.
Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/866197900

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