I couldn't possibly say it better myself….
I found Drew McLellan this morning as I was browsing blog topics….my hope is that you might subscribe to his wisdom too.
Below is a snipit from one of his posts in the last day or so…. and nothing could be truer…and this is why you need to be on our webinar January 15th.
Here’s the registration link for the webinar (but please read on):
https://www2.gotomeeting.com/register/866197900
“Here’s a startling statistic. Nearly 70% of business lost in America is lost due to post-sales apathy.
Amazing isn’t it? We spend all this time and effort luring them to our business. We seduce them on the sales floor. We listen attentively to their problem and help them find a solution. We gave them a fair price. We smile and wave as they leave.
And then, we ignore them.
There is no hotter prospect than your current client. They know you. They liked you enough to try you once. Hopefully, they had a reasonable or even good experience the first go around. So why aren’t you talking to them? Why aren’t you telling them more about you? Why aren’t you trying to learn more about them?
The answer — the hunt is more fun than the maintenance. Most salespeople and entrepreneurs love the thrill of the chase. The win is sweeter. But, let’s be practical. The win is also more expensive and longer in coming.
If you don’t have a customer retention program – one that turns your clients into raving fans…you need one. Make it simple, easy to implement and something you will actually do. Consistently. Start on it today. It’s that important.”
Here’s the link to Drew’s Blogand this post in particular:
http://www.mpdailyfix.com/2009/01/dance_with_the_one_that_brough.html
Thanks for reading- this is important stuff!
Valerie
