Post-Click Marketing | St. Louis Missouri (MO) Small Business Social Media Marketing

Facebook Changes Make it EASIER to Market Your Elder Care or Senior Service

Posted 06 March 2009 | By Val | Categories: FACEBOOK, Marketing Elder Care, Post-Click Marketing, SEO, Twitter, Web 2.0, Web TV, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing to baby boomers, marketing to caregivers, social media | No Comments

This is from another social media branding company that we recently met on Facebook. They are called KBuzz. They will jazz up your Facebook page for you with HTML, but I have no idea how pricey they are. Anyway, here is a great summary of how things are changing on Facebook….for the better! Check them out!

What the New Facebook Page Design Means for Your Business

http://www.buzzmarketingdaily.com/2009/03/what-new-facebook-page-design-means-for.html

If you haven’t heard already, you will soon: Facebook is upgrading Facebook Pages, now called Public Profiles. This has a lot of implications for Facebook users and businesses alike. theKbuzz wants to focus on what this change means for businesses.

theKbuzz is hosting a FREE webinar on Wednesday to go over all of these points live to digest easier.

Why did they do the upgrade?

Straight from the Facebook blog and Mark Zuckerberg’s text, “Facebook has evolved to make sharing information more efficient and to give people more control. This year, we are going to continue making the flow of information even faster and more customized to those you want to connect and communicate with, no matter how broadly or privately… As this happens, the world will become more open and people will have a better understanding of everything that is going on around them.”

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Twelve Ways to Sell Social Media to Yourself, Your Boss, The Home Care Agency Owner, the Adult Day Care Owner, the Assisted Living Owner, The Reverse Mortgage Specialist, or The Senior Service Provider

Posted 05 March 2009 | By Val | Categories: Aging in Place, KeyWords, Marketing Elder Care, Post-Click Marketing, SEO, Twitter, Uncategorized, Web 2.0, Web TV, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media | No Comments

I thought this was an excellent explanation of why we do what we do for you every single day, and why you should be participating in online marketing….so I tweaked the title a bit….but this post originally came from: (go there to read more more more)

http://www.chrisbrogan.com/twelve-ways-to-sell-social-media-to-your-boss/

1. Social media tools like blogging, social networks, and social bookmarking are more effective in reaching the millions online than a traditional website.

2. Blogging can act as a way to reduce customer service calls (if there’s helpful how-to information on the blog).

3. Cost of implementing a blog is free or cheap. No more than $100 for a year of hosting. And most software is free. (There are some benefits from professional blogging software, but for most people, free is plenty fine).

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March Webinar Event: (FREE) Writing Great Copy: The most important marketing tool you possess!

Posted 03 March 2009 | By Val | Categories: Aging in Place, KeyWords, Marketing Elder Care, Post-Click Marketing, SEO, Twitter, Web 2.0, Web TV, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media | No Comments

Join us for a Webinar on March 26

Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/371868327

Learn how to write great copy for your print advertising (do people still do that?),
your postcards, brochures, flyers, informational pieces, free reports, and WEBSITE

Don’t miss this free webinar, full of great tips and tools.

Invite your staff. You must register in order to attend.
Title:        Writing Great Copy: The most important marketing tool you possess!
Date:         Thursday, March 26, 2009
Time:         4:00 PM – 5:00 PM EDT- EASTERN TIME ADJUST FOR YOUR TIME ZONE

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer

Best Online Marketing Practices RIGHT NOW- for Elder Care Services, and all Senior Service Providers

Posted 03 March 2009 | By Val | Categories: Aging in Place, KeyWords, Marketing Elder Care, Post-Click Marketing, SEO, Twitter, Web 2.0, Web TV, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media | No Comments

Marketing online is a huge challenge for those of you who have never dipped your toe in the water, or who have possibly dipped in and paid way too much for Google AdWords.

Whether marketing online, or offline (print, networking, radio, TV) these Do’s and Don’ts are a true wealth of wisdom when it comes to marketing in today’s fast pace high tech info world.

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An update to "The future is now…"

Posted 03 March 2009 | By Val | Categories: KeyWords, Post-Click Marketing, SEO, Twitter, Web 2.0, Web TV, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media | No Comments

I’m very flatter that Scott Brinker replied to a post that I quoted him on last evening! First the original post for those of you who missed it, then his response, and finally a quote from another one of his blogs that makes perfect sense…..and in a very technical and intelligent way mirrors what I’ve been saying to all of you about your online marketing….

Original Post/Quote:

The future is now….

Scott Brinker ( http://www.chiefmartec.com/2009/02/5-new-skills-for-the-future-of-marketing.html) is brilliant and way over my head, but this quote below regarding the relevant marketing skills that each small business owner should have (MUST HAVE) is so perfect- I had to share!“The future is now

The original skills of marketing are still relevant, but now they must be augmented for a digital world that isn’t just a new medium. It’s a new marketing.

Are you and your team ready?”

Valerie adds- if your team isn’t ready, you might want to hire one that is….www.ltcsocialmark.com

Scott’s comments:

Hi, Valerie — thanks for the kind words (far too kind!) and the link to my article. It’s exciting to watch this evolution of marketing opportunities on fast forward.

Probably the one skill I forgot to mention was “the ability to react to — and be comfortable with — tremendous change”.

Scott, I totally agree, and here’s a quote from Scott’s other blog “Post Click Marketing”. Here’s the link to the original post- lesson: Get your website in order before you pay ANY amount of money for pay-per-click advertising, and make sure you understand how to calculate ROI.

http://www.ioninteractive.com/post-click-marketing-blog/2009/2/20/post-click-marketing-review-week-of-february-20th.html

“Are you on a “cheeseburger online marketing diet? If you are, your ROI’s probably not lovin’ it. In a recent MediaPost article, Zephrin Lasker compares cheeseburgers to unhealthy or bloated online marketing. Online marketing campaigns, without a post-click strategy and focus on ROI, are the cheeseburgers — or Big Macs with Super Size fries — of online marketing.”