St. Louis Missouri (MO) Small Business Social Media Marketing

We get lots and lots of questions about social media marketing for elder care and senior service providers, because that tends to be one of our most requested programs.
 
Here’s a link to a  document called “The Inside Scoop” that answers a lot of your questions about how this works, how to calculate ROI, program questions, Google AdWords questions etc.

http://myseniorservice.ning.com/forum/topics/the-elder-marketing-insider
 
It’s really good insider information.
 
Regardless of whether you ever use our program, I think you will find this material helpful!
 
Have a great holiday weekend, relax, enjoy, and read.
See attached PDF.
 
Sincerely,
 
Valerie VanBooven RN BSN
http:.//www.theltcexpert.com
http://www.LTCSocialMark.com
 

If you have been sitting on the fence about our Done-For-You LTCSocialMark2.0 program, we just added a new bonus today that will give you another 197 reasons to join our client list.

A few weeks ago we announced the availability of our “Community Education Series” which includes 6 PowerPoint presentations, and a pre-formatted press release. We sold that kit for $197, and we sold A LOT of them. They are a fantastic door opener for any group.

Today we made the final decision to add that product to our bonus list for LTCSocialMark2.0!

You get the entire package at no charge.

In fact, everyone who is already enrolled for LTCSocialMark2.0 DFY, just received an email with a zip file that contains the whole package.

Anyone who is currently participating in LTCSocialMark2.0 and had already purchased the presentation package, just received a $197 credit to their card as our way of saying “thank you!”.

Similarly, anyone out there who already purchased the Community Education Series will get a refund to their credit card if they sign up for LTCSocialMark2.0 Done-For-You program.

We are open again for clients, so the faster you sign up the better. Any future bonuses will be yours to keep just like what we did for our current clients today.

Go to www.LTCSocialMark.com and sign up!

PS I have attached the PDF that SHOWS you the presentations.

Found this great article today- I hit the “highlights here” but the entire article can be found at: http://www.toprankblog.com/2009/03/social-media-marketing-pr/

Are companies engaging in social media? Are they monitoring their brand? What’s a social media press release?

No matter how you look at it, the internet is evolving into a social community where people connecting, sharing, publishing and collaborating.

• MarketingSherpa surveyed 1800 people from both small and large, B2B and B2C companies. In their findings, three out of four companies surveyed feel that social media is changing the way companies communicate. Details of this research can be found in the new Social Media Marketing and PR: Benchmarks and Best Practices report.
• The most common social media tactics being used include press releases, social network profiles, blogging and interacting with forums.
• In their research, Marketingsherpa found that the most effective tactics were blogs, forums, press releases and company blogs.
• Commentary and reputation management is a hot topic that goes hand-in-hand with social media. When companies were asked if they monitor or respond for negative feedback, 25 percent of companies polled said they don’t monitor social media commentary at all. 31 percent monitor, but don’t respond.
•  Google Alerts is a simple way to monitor your brand commentary. With this free service, alerts are sent to you via email when your name or brand is being written about.
• So what are the barriers? Why aren’t companies engaging more with social media or tackling criticism? Most said that it was because of a lack of knowledgeable staff. Other reasons included inability to measure ROI, lack of budget funding, management resistance, technical obstacles or they just didn’t feel social media was relevant for their company.
• Nearly 50% of B2B and B2C companies surveyed by Marketingsherpa didn’t know what a social media press release was. Out of those who did know about the social media release, only 20 percent actually distribute them.
• In this new era of social media marketing and PR, saying things like “we are a leader in”, “we are very excited to announce” and slapping a boilerplate on the bottom of your release doesn’t cut it. People want pictures, videos, links to additional external resources, and all around, more information.

[...]

92 year old Kirk Douglas on MySpace

Senior Service Providers: Your target market is zeroing in on Social Networks….will they find you there? See USA TODAY link below.

I certainly hope so, and if not, consider taking a look at our latest program….www.ltcsocialmark.com

Here’s the link to the USA Today ARTICLE from TODAY!

http://www.usatoday.com/tech/webguide/internetlife/2009-03-26-boomer-social-networking_N.htm?loc=interstitialskip

You are not going to believe this…..click on the link below and then give it a second…something really cool happens…remember “Pop Up Videos” on VH1? Here’s my version!

http://www.bubblecomment.com/id/52qkj