St. Louis Missouri (MO) Small Business Social Media Marketing

Interesting Facts:

70% to 80% of consumers’ clicks still happen within natural search results. (iCrossing). Search spending totaled more than $13.5-billion in 08, 88% of that spent on paid search/pay per click advertising. (SEMPO, Search Engine Marketing Professional Organization).

So, even though, 70%+ of traffic comes from organic search, business is only devoting 12% of its resources to that, 88% to pay-per-click. YOU can be smarter!

Knowing how to attract your ideal customers from their own active search activity gives you enormous advantage!

If you want all of your social media marketing and natural search engine results Done-For-You, be sure to contact us to set up a time for conference call and by all means visit http://www.LTCSocialMark.com  right now!

The site does say that we are sold out- but we will take new clients by private referral or interview on a case by case basis. We’re ready to get started, are you next?

Senior services and the elder care market are our specialty, our niche, and our expertise!

http://www.LTCSocialMark.com

Valerie

Hey everyone, I said I’d never do this….I usually speak at OTHER people’s events, but I’ve been convinced that this year is probably one of the most important years ever to reach out to as many elder care and senior service providers as possible to show them NEW ways to market their businesses.

Marketing budgets are tight tight tight, and we are facing an uphill economic battle for the rest of 2009. All of that being said, there are TONS of ways to market on a shoestring budget that will absolutely blow the competition out of the water.

Here’s the scoop:

Sept 30 and Oct 1, 2009 I am letting 50 people, yep ONLY 50 people into my inner circle for 2-days of non-stop education on power marketing techniques BOTH online and offline.

(UPDATE: June 3 at 2pm Central- After sending out only one email, only 38 spots left. We WILL SELL OUT)

Our Power Marketing SuperConference will be workshop style, getting down to the nitty gritty, no fluff, no puffery, only stuff that works. 

This is about MAKING THE PHONE RING IN YOUR OFFICE.

That’s it.

Power Marketing SuperCon for Elder Care Entrepreneurs and Senior Servi

In 24 hours I will show you every technique and strategy that works RIGHT NOW, TODAY. (Not yesterday’s old hat stuff).

Here’s a general run down of topics I KNOW you want to learn more about:

• Top strategies for networking that bring in referrals fast.
• Who your referral source should REALLY be in your local area.
• Strategies that give people every reason to believe that you are the only expert they should be doing business with.
• Online Social Media Marketing A-Z. (We could spend a whole day on this alone!)
• Prospect/ Lead Follow Up BluePrint A-Z
• Collateral materials that every office should have to hand out (hint: not a brochure)
• How to attract crowds at senior fairs/seminars fast, effective, and inexpensively.
• Seminar success strategies- fill the room every time.
• Lots of time for Q/A with Valerie VanBooven- anything you want to ask.
• Possible round table discussion with successful business owners and new business owners- what works and what doesn’t work in their areas.
• Learn how to use video to your advantage!

• Location: Ameristar Resort Spa and Conference Center, St. Charles, Missouri
  • Ameristar Casino Resort Spa’s all new hotel features 397 spacious suites measuring over 650 square feet. Each of these spectacular rooms feature free wireless high speed internet, 3 plasma screen TV’s, an automated mini-bar, his and hers granite top sinks, a separate shower and tub, and a marble entryway. Indoor & Outdoor Pool, Wi-Fi, Breakfast, & Fitness Room.   
     
    Handicapped accessible
    Motorcoach parking is available  
    #1 Ameristar Blvd. 
    St. Charles, MO 63301
    636-949-7777   
    www.ameristar.com  
• Negotiated Room Rate (very limited in availability) is $159 per night. This hotel maintains a 98% occupancy, so reserve your rooms NOW.
• The discount code for the room rate is Long Term Care Experts.
• There are 7 places to eat onsite, plenty of choices for meals.

• There is also a list of hotels that might be cheaper in the surrounding area HERE.
  • You will need a rental car or taxi if you stay off-site. Believe me.
  • The area around the hotel is considered “Old St. Charles” and there are lots of places to shop/antiques/tours/history/bed and breakfasts. Learn more here.

• Dates/Times: Wednesday, September 30, 2009 – Thursday, October 1, 2009
  • Start Times: Wednesday: 8-10am Continental Breakfast, 9-10am Registration, 10am Conference Begins, 5pm Conference Ends.
  • Start Times: Thursday: 8am Continental Breakfast, 9am Conference Begins, 12noon Conference Ends. Check Out.

• Closest Airport: Lambert St. Louis International Airport – 15 minutes from hotel, a taxi ride is about $30. (Call the hotel to get a more accurate rate.)
• Southwest Airlines usually has the cheapest fares in and out of STL. 

Come see me in St. Louis!

REGISTER NOW AND GET THE EARLY BIRD RATE OF $179.
WHEN WE HIT OUR SEATING LIMIT, THIS LINK STOPS WORKING.

Elder Care Entrepreneurs and Senior Service Marketers,

The  article below talks about nurturing leads from a B to B perspective, but all of us can learn a lot here. The same rules apply (with a little less techincal jargon) when marketing B to C (business to consumer, um that’s what YOU do). You have to nurture both new and old leads to make  a difference in your bottom line.

Having a very well put together email automation system (and you can get a great one here for $17.00 bucks per month) is essential. It’s called an autoresponder. Set up the emails and e-newsletters now, nurture your leads for life. Increase your business.

There’s more to “nurturing a lead” of course than just email autoresponders, but let’s take it in baby steps- get this one set up, and we move on from there.

Here’s the article below originally found at: http://www.demandgenreport.com/home/archives/feature-articles/229-climate-heightens-need-for-nurturing-to-match-the-new-btob-buying-processes.html

Considering the current business climate, it is hard to fathom that less than 10% of marketers are capitalizing on one of their biggest opportunities to drive new business, but that is the unfortunate reality. We conducted a survey of marketing executives back in December of 2008 and found that only 8% of respondents currently had automated lead nurturing strategies and processes in place.

While it can be argued that the small percentage of organizations using lead nurturing is consistent with the low adoption rate of marketing automation systems, another stat which was even more eye-opening was that only 15% of respondents planned to deploy or expand their automated lead nurturing efforts in 2009. This represents a huge missed opportunity for  organizations as lead nurturing has really become a required part of the selling process in today’s business landscape.

The notion that any prospect that clicks through an email campaign or downloads a white paper is ready for immediate sales follow-up is out of date. For those companies still practicing this uninformed, unresponsive type of outreach, they are hindering their revenue generation and also making a bad first impression on prospects.

Sophisticated  organizations have realized that the buying process has changed dramatically over the past five years.  Instances where a single executive will respond to a campaign and then own the vendor selection process all the way through the buying cycle are extremely rare. It is now more common that there are several different areas of an organization involved in the buying cycle—from finance to IT to operations as so on—and smart marketers will have touch points and content that speak to all of their pain points and concerns.

[...]

Space is limited. No cost to attend. Registration Required.

Reserve your Webinar seat now at: https://www2.gotomeeting.com/register/322593002

Join us for a Webinar on May 28

 Do it Yourself Website Optimization: Tips and Tricks to Make Your Website Show Up Fast on the Search Engines

 Thursday May 28, 2009 at 4pm EDT, 3pm CDT, 2pm MTN, 1pm PAC.  (ADJUST FOR YOUR TIME ZONE)

This WEBINAR will be recorded and the playback will be available.

• Watch what the experts do to help promote proper SEO for your local area on your website.
• Learn how QUALITY backlinks help your visibility.
• Learn more about how to title blog posts, Facebook posts, MerchantCircle posts and many other items that will bump you to the top of the search engines for your local area.

Title: Do it Yourself Website Optimization: Tips and Tricks to Make Your Website Show Up Fast on the Search Engines

 Date: Thursday, May 28, 2009 Time:4:00 PM – 5:00 PM EDT

 After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements PC-based attendees Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista Macintosh®-based attendees Required: Mac OS® X 10.4 (Tiger®) or newer

 Space is limited.

Reserve your Webinar seat now at: https://www2.gotomeeting.com/register/322593002

Hi all,

Just a note to let you know that sometimes scarcity really does work. At the moment our website at http://www.ltcsocialmark.com says that we are only taking new clients by private referral and by interview. That’s true. We’ve had 3 openings in the last week or so- and we can fill them now.

If you are seriously interested and have already read the website content at  http://www.ltcsocialmark.com/done-for-you.html you may enroll now. (only 3!)

Here’s the link to enroll, and this is the only place you’ll find it….

Single Pay Option for enrollment fee:

http://www.1shoppingcart.com/SecureCart/SecureCart.aspx?mid=C4F2E07B-E963-4BF2-B43B-5537CC70CC9E&pid=11c188cda1f64309a7d34e35a72c2af8

Two-Pay Option for enrollment fee:

http://www.1shoppingcart.com/SecureCart/SecureCart.aspx?mid=C4F2E07B-E963-4BF2-B43B-5537CC70CC9E&gid=eac4fd4b0b60224007ae9635e7cec4c8

Good luck and we look forward to working with our next THREE!

Valerie