Tag Archives: Post-Click Marketing

Did you know that you can have a really cool Twitter page for FREE?

Posted 06 March 2009 | By Val | Categories: Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Post-Click Marketing, SEO, Twitter, Web 2.0, Web TV, home care sales, social media | No Comments

Well, I knew that I could modify it, but never quite knew how…and there’s not a whole lot you can do, BUT I learned a few fast tricks.
If you like what you see on my Twitter profile let me know and I’ll jazz one up for you too. (or send you to a place that will do it for you)

See picture below….
Then go to www.twitter.com/vvanbooven
and don’t forget to FOLLOW!

P.S. IF you are reading this on FACEBOOK do me a HUGE favor and click on “like”. Thanks!

http://www.twitter.com/vvanbooven

http://www.twitter.com/vvanbooven

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Facebook Changes Make it EASIER to Market Your Elder Care or Senior Service

Posted 06 March 2009 | By Val | Categories: FACEBOOK, Marketing Elder Care, Post-Click Marketing, SEO, Twitter, Web 2.0, Web TV, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing to baby boomers, marketing to caregivers, social media | No Comments

This is from another social media branding company that we recently met on Facebook. They are called KBuzz. They will jazz up your Facebook page for you with HTML, but I have no idea how pricey they are. Anyway, here is a great summary of how things are changing on Facebook….for the better! Check them out!

What the New Facebook Page Design Means for Your Business

http://www.buzzmarketingdaily.com/2009/03/what-new-facebook-page-design-means-for.html

If you haven’t heard already, you will soon: Facebook is upgrading Facebook Pages, now called Public Profiles. This has a lot of implications for Facebook users and businesses alike. theKbuzz wants to focus on what this change means for businesses.

theKbuzz is hosting a FREE webinar on Wednesday to go over all of these points live to digest easier.

Why did they do the upgrade?

Straight from the Facebook blog and Mark Zuckerberg’s text, “Facebook has evolved to make sharing information more efficient and to give people more control. This year, we are going to continue making the flow of information even faster and more customized to those you want to connect and communicate with, no matter how broadly or privately… As this happens, the world will become more open and people will have a better understanding of everything that is going on around them.”

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Got Wii? Wii embraced by elder care centers..

Posted 06 March 2009 | By Val | Categories: Aging in Place, Marketing Elder Care, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers | No Comments

Originally Posted At: http://washingtontimes.com/news/2009/mar/04/seniors-get-back-in-the-game/

Wii embraced by elder care centers
John Curran ASSOCIATED PRESS

BETHEL, Vt.

There’s no bowling alley in the airy basement room where Gifford Medical Center runs its adult day program. That’s OK.

Sylvia Hook is throwing strikes, and at 65, she feels like a kid again.

Mrs. Hook grasps a white remote in her hand, pulls her arm back and then swings it forward with an underhand motion, as if she’s rolling a bowling ball. Thanks to Nintendo Wii, she is: On the 42-inch Sylvania flat-screen TV in front of her, a blue ball rolls down a virtual alley.

“Got it, got it, got it.” The quiet voice of encouragement comes from 55-year-old Marla Maskell, who is seated in a wheelchair next to Mrs. Hook, her voice competing with the noise from a six-person bingo game being played at a folding table nearby.

Almost, but not quite: Only six pins drop.

Chalk it up to rust. It’s been 40 years since Mrs. Hook actually went bowling. She uses a cane to walk now, because of hip problems. But she doesn’t even have to stand up to bowl this way.

“I’m afraid of computers, but it doesn’t seem like that’s what you’re doing. It’s wonderful. You can bowl without going out to bowl,” she said.

Forget Tuesday afternoon bridge: Wii’s the new game for folks of a certain age. Or handicap.

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An update to "The future is now…"

Posted 03 March 2009 | By Val | Categories: KeyWords, Post-Click Marketing, SEO, Twitter, Web 2.0, Web TV, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media | No Comments

I’m very flatter that Scott Brinker replied to a post that I quoted him on last evening! First the original post for those of you who missed it, then his response, and finally a quote from another one of his blogs that makes perfect sense…..and in a very technical and intelligent way mirrors what I’ve been saying to all of you about your online marketing….

Original Post/Quote:

The future is now….

Scott Brinker ( http://www.chiefmartec.com/2009/02/5-new-skills-for-the-future-of-marketing.html) is brilliant and way over my head, but this quote below regarding the relevant marketing skills that each small business owner should have (MUST HAVE) is so perfect- I had to share!“The future is now

The original skills of marketing are still relevant, but now they must be augmented for a digital world that isn’t just a new medium. It’s a new marketing.

Are you and your team ready?”

Valerie adds- if your team isn’t ready, you might want to hire one that is….www.ltcsocialmark.com

Scott’s comments:

Hi, Valerie — thanks for the kind words (far too kind!) and the link to my article. It’s exciting to watch this evolution of marketing opportunities on fast forward.

Probably the one skill I forgot to mention was “the ability to react to — and be comfortable with — tremendous change”.

Scott, I totally agree, and here’s a quote from Scott’s other blog “Post Click Marketing”. Here’s the link to the original post- lesson: Get your website in order before you pay ANY amount of money for pay-per-click advertising, and make sure you understand how to calculate ROI.

http://www.ioninteractive.com/post-click-marketing-blog/2009/2/20/post-click-marketing-review-week-of-february-20th.html
“Are you on a “cheeseburger online marketing diet? If you are, your ROI’s probably not lovin’ it.  In a recent MediaPost article, Zephrin Lasker compares cheeseburgers to unhealthy or bloated online marketing. Online marketing campaigns, without a post-click strategy and focus on ROI, are the cheeseburgers — or Big Macs with Super Size fries — of online marketing.”


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