A blog post

2011 Online Lead Gen: What’s IN and What’s OUT! (For Home Care, Assisted Living, and Senior Services)

Posted on the 30 December, 2010 at 7:09 am Written by Val in Uncategorized


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Leads and Online Marketing for Senior Service Providers

Change Your Mindset and Your Marketing

Top Marketing Strategies for 2011: What’s IN and What’s OUT.

It seems like Google, Facebook and other internet marketing platforms change as often as seasonal fashions. Keeping up with what’s IN and what’s OUT can be a challenge.

That’s why we’re here! Our job is to modify our programs and services to match the best online marketing strategies available for you.
In 2010 we added:

  • Ultimate Marketing Program
  • Alzheimer’s Marketing Program
  • Google Places Program (no additional charge for 1 office per client)
  • Caregiver Savings Program (no additional charge)

So what’s changing for 2012? Here’s a list of What IN and what’s OUT:
What’s OUT for 2011: (don’t do this!)

  • Yellow Pages Advertising
  • Excessive Print Media Advertising
  • Old outdated websites.
  • Generic  corporate e-newsletters
  • Websites with no call to action.
  • Free blogging sites like Blogger and Wordpress.com (except for personal blogging)
  • Having a blog that is NOT integrated with your website.
  • Expensive directory listings online that have no ROI

What’s IN for 2011: (do this!)

  • Mobile Marketing (Google Places and more)
  • Google Places (do it right! Don’t screw this up, you only have 7 chances to be on the first page of Google)
  • Yelp, FourSquare, Facebook Places, and other Business Listing Services.
  • Online Coupons and Groupons.
  • Knowing what a CITATION is, and where they should be located.
  • Fully Integrated Micro Sites with blogs.
  • Video Video Videoooooooooo
  • Facebook Advertising
  • Facebook Biz Pages that are graphically enhanced
  • Customized YouTube Channels
  • More Twitter Followers (yep, I said it)
  • More Facebook Friends and Fans
  • Testimonials. Testimonials. Testimonials. ONLINE
  • Customized E-Newsletters
  • Article Marketing
  • Press Release Marketing

Here’s what you can expect to see from us in 2011:

  1. Facebook marketing and advertising programs.
  2. Testimonial Triage
  3. Press Release Programs.
  4. Continuous Enhancements to our Ultimate and Alzheimer’s Programs
  5. More Mobile Marketing Options and Apps for clients
  6. Enhanced Video Programs (Caregiving Videos Series Customized for Clients)
  7. Stuff we can’t reveal yet.

Stay tuned and stay involved with us for our monthly FREE webinars and news!

Have questions, call George at 888-404-1513 or email george@ltcep.com

Sincerely,
Valerie VanBooven RN BSN
George Novoson
 

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About the LTCEP

LTCEP is the nation's leading online marketing company.
We serve the senior service provider marketplace only.
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Posted via email from Marketing Elder Care and Marketing Senior Services