Great blog post from Jeff Gibbard on Social Media Today. Here's the link to the whole enchilada,
http://socialmediatoday.com/jgibbard/258094/2011-year-we-get-it-together
But at the very least, read this (It's as if he's speaking my mind!):
What I want in 2011
I want more clients that are amped about getting involved. I want more clients that are willing to set aside 10 hours per month to understand Twitter or blogging or the importance of LinkedIn. I want more clients that can easily see the value in engaging with their clients and prospects but more importantly that can see the value in just being accessible and authentic. This is a big conversation about trust. What I want in 2011 is for business to get over “The FEAR!”
Yes there are liabilities and yes some time will be wasted, but let’s be real. Can I be real for a moment?
YOU WASTE TIME EVERYDAY!
There I said it, someone had to say it. Many meetings are pointless and boring. Some people take WAY too long to research something on the internet. And don’t even get me started on email…UGH.
The point is this, I want social media to just…BE. No more hype, no more it’s the greatest thing since sliced bread, stop the presses throw out your Director of Marketing and hire a social media expert. I just want businesses to accept that this…thing, that we now have, is here to stay. Social media is here, and people use it and that means businesses should probably understand it and figure it out.
In 2011 I’m hoping to see that businesses are aware that they should do this in the same way that at some point, all businesses realized they needed a website, or an email address or a telephone. This is how people are communicating.
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