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Links to the start of the video tutorials are at the bottom of this page.

What does Social Media do for you or your business?

First and foremost, it increases your bottom line, your visibility, and your connection to your local community.

• Social media marketing helps you gain insight into a community of interest- your prospects! Learn what they think, and what they want from a small business like yours.
• Build brand visibility and authority – You’ve heard it before, “Conversations are happening online about your brand, with or without you.” You might as well participate and do so in a way that pays close attention to the interests and needs of your customers.
• Influence and promotion of products/services – Providing information to educate customers about your products in the formats and media types they preferwh can go a long way towards building the kind of buzz that results in new business. You are the expert consumers seek!
• Link building for traffic and SEO – Creating excellent content and promoting it to social media news and bookmarking sites can attract a slew of links from bloggers that read them. Creating value for the community is not the only rule, creating value and behaving according to formal and unwritten rules is what sustains social media sourced link building.
• Drive traffic for ad revenue models – Becoming a power user of several social communities involves consistently contributing quality content, rewarding those who vote positively on that content as well as growing a large base of followers.

What Is Social Media Marketing?

• Social media marketing sets you up as the expert in your community, the GO-TO business in your niche, and makes the case that your local consumers would be CRAZY to do business with anyone else but you!
• Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.
• Those who ignore the efficacy of social media usually fall into FOUR categories;
  • the ones who are too busy to learn everything they need to know to do it RIGHT,
  • the ones who don’t know much or anything about social media
  • the ones who are interested but don’t know how to use it
  • and those who don’t believe in the value that a social media strategy can bring to any site or business.

Now that you understand WHY social media marketing is important, here are the accounts that we recommend you have set up:

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