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Dave Glover from 97.1FM Talk St. Louis- for Serious Social Media Marketing
 
Dave Glover from 97.1FM Talk St. Louis- for Serious Social Media Marketing

Dave Glover from 97.1FM Talk St. Louis- for Serious Social Media Marketing

Are You Ready For Serious Social Media Marketing?

Small businesses across the U.S. and abroad are realizing the importance of social media marketing. In fact, when done correctly, online social media marketing can decrease your marketing budget, eliminating or decreasing the reliance on Google Ad Words and other Pay-Per-Click options.

Most small business owners would love to engage with their local community online, get more referrals from local consumers, businesses, and professionals and increase their bottom line.

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What Is Social Media Marketing?

Social media marketing sets you up as the expert in your community, the GO-TO business in your niche, and makes the case that your local consumers would be CRAZY to do business with anyone else but you!

Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.

There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.

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What Does It Do For Your Business?

First and foremost, it increases your bottom line, your visibility, and your connection to your local community.

  • Social media marketing helps you gain insight into a community of interest- your prospects! Learn what they think, and what they want from a small business like yours.
  • Build brand visibility and authority – You’ve heard it before, “Conversations are happening online about your brand, with or without you.” You might as well participate and do so in a way that pays close attention to the interests and needs of your customers.

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What Is The ROI (Return On Investment)?

ROI is measured in terms of:

  • contacts,
  • referrals,
  • and conversations with regard to social media marketing.

Think of it this way- it’s like going to lots of networking events all the time.

It’s about starting conversations online that turn into business offline.
The best measure of ROI is to make sure you track exactly where your new business is coming from.

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