First and foremost, it increases your bottom line, your visibility, and your connection to your local community.

• Social media marketing helps you gain insight into a community of interest- your prospects! Learn what they think, and what they want from a small business like yours.
• Build brand visibility and authority – You’ve heard it before, “Conversations are happening online about your brand, with or without you.” You might as well participate and do so in a way that pays close attention to the interests and needs of your customers.
• Influence and promotion of products/services – Providing information to educate customers about your products in the formats and media types they preferwh can go a long way towards building the kind of buzz that results in new business. You are the expert consumers seek!
• Link building for traffic and SEO – Creating excellent content and promoting it to social media news and bookmarking sites can attract a slew of links from bloggers that read them. Creating value for the community is not the only rule, creating value and behaving according to formal and unwritten rules is what sustains social media sourced link building.
• Drive traffic for ad revenue models – Becoming a power user of several social communities involves consistently contributing quality content, rewarding those who vote positively on that content as well as growing a large base of followers.